Haas, Robert W <br/><br/>
Marketing management  concepts, practice, and cases 
Robert W. Haas and Thomas R. Wotruba 
 - Plano, Texas :  Business Publications Inc,.  1983 
 - xiv, 513 p.:  ill.;  25 cm 
<br/><br/>Includes bibliographies and indexes 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management