Marketing management  cases and readings 
edited by Dennis H. Tootelian, Ralph M. Gaedeke, Leete A. Thompson 
 - Santa Monica, Calif  :  Goodyear Pub. Co ,  1980 
 - 498p.;  23cm 
<br/><br/> Includes indexes 
<br/><br/><label>ISBN: </label>0876206062 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management--United States--Case studies<br/>Marketingmanagement--United States--Addresses, essays, lectures