Park, C. Whan <br/><br/>
Marketing management 
C. Whan Park, Gerald Zaltman 
 - Chicago :  The Dryden Press,  1987 
 - 656 p.;  25 cm. 
<br/><br/>Includes bibliographies and index 
<br/><br/><label>ISBN: </label>0030055989 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management