Kotler, Philip <br/><br/>
Marketing management  analysis, planning, implementation and control 
Philip Kotler 
 - 6th ed. 
 - Englewood Cliffs, N.J. :  Prentice-Hal,l  1988 
 - 776 p. ;  23 cm. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management