Kotler, Philip <br/><br/>
Marketing management  analysis, planning, and control 
Philip Kotler 
 - 5th ed 
 - Englewood Cliffs, N.J.:  Prentice-Hall,  1984 
 - 794p.:  ill. ;  25cm 
 - Prentice-Hall series in marketing .
<br/><br/> Includes bibliographical references and indexes 
<br/><br/><label>ISBN: </label>0135580242 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management