Kotler, Philip <br/><br/>
Marketing management  analysis, planning, and control 
Philip Kotler 
 - 2nd ed. 
 - Englewood Cliffs, N.J.:  Prentice-Hall,  1972 
 - xiv, 885 p. :  ill. ;  25 cm. 
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>0135573890 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management