Buell, Victor P. <br/><br/>
Marketing management :  a strategic planning approach 
Victor P. Buell 
 - New York :  McGraw-Hill ,  1984. 
 - 682 p. :  ill. ;  24 cm. 
 - McGraw-Hill series in marketing. .
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0070088659 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.