Boyd, Harper W. <br/><br/>
Marketing management  a strategic approach 
Harper W. Boyd, Orville C. Walker 
 - Homewood, Ill.:  Richard D. Irwin,  1992 
 - various pagings :  ill. ;  24 cm. 
<br/><br/><label>ISBN: </label>025605827X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management