Davis, Kenneth Rexton, 1921- <br/><br/>
Marketing management 
/ by Kenneth R. Davis 
 - 2d ed. 
 - Ronald Press Co. :  New York,  1966 
 - xii, 894 p. :  illus., maps. ;  24 cm. 
<br/><br/>Bibliographical footnotes. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management