Proctor, Tony. <br/><br/>
Marketing management :  intergrating theory and practice / 
Tony Proctor. 
 - London :  International Thomson Business Press,  1996. 
 - xiii, 528 p. :  ill. ;  26 cm. 
<br/><br/><label>ISBN: </label>0412623501  RM68.26  Hadiah 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.