Lazer, William <br/><br/>
Marketing management 
a systems perspective. 
 - Wiley :  New York,  1971 
 - xiv, 720 p.:  illus. (part col).;  24 cm. 
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>0471519855 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing