TY  - BOOK
AU  - Rathmell,John M
TI  - Marketing in the service sector
SN  - 0876265611
PY  - 1974///
CY  - Mass
PB  - Winthrop Publishers : Cambridge
KW  - Service industries
KW  - United States
KW  - Marketing
N1  - Bibliography: p. 221-229
ER  -