Rathmell, John M <br/><br/>
Marketing in the service sector 
/ by John M. Rathmell 
 - Mass :  Winthrop Publishers : Cambridge,  1974 
 - viii, 232 p.:  illus.;  23 cm. 
<br/><br/>Bibliography: p. 221-229. 
<br/><br/><label>ISBN: </label>0876265611 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Service industries--United States--Marketing