Frey, Albert Wesley,  1898- <br/><br/>
Marketing handbook 
edited by Albert Wesley Frey ; with the assistance of Gerald Albaum 
 - 2d ed. 
 - Ronald Press Co. :  New York,  1965 
 - 1 v. (various pagings). :  illus. ;  24 cm. 
<br/><br/> First ed., edited by P. H. Nystrom, published in 1948. 
<br/><br/>Includes bibliography. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing