Hartley, Robert F.,  1927- <br/><br/>
Marketing fundamentals for responsive management 
Robert F. Hartley 
 - New York :  Dun-Donnelley,  1976 
 - xiv, 585 p. :  ill. ;  24 cm 
 - The Dun-Donnelley Publishing Corporation's series in marketing .
<br/><br/> Edition for 1972 published under title: Marketing: management and social change 
<br/><br/>Includes bibliographical references and indexes 
<br/><br/><label>ISBN: </label>0912212055 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Marketing management<br/>Marketing--Social aspects