TY  - BOOK
AU  - Lovelock,Christopher H
AU  - Weinberg,Charles B
TI  - Marketing for public and nonprofit managers
PY  - 1984///
CY  - New York
PB  - Wiley
KW  - Marketing
KW  - Corporations, Nonprofit
KW  - Government publicity
KW  - Government business enterprises
N1  - Includes bibliographical references and index
ER  -