Lovelock, Christopher H <br/><br/>
Marketing for public and nonprofit managers 
Christopher H. Lovelock, Charles B. Weinberg 
 - New York :  Wiley,  1984 
 - xiv, 607 p.:  ill.;  25 cm 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Corporations, Nonprofit<br/>Government publicity<br/>Government business enterprises