Kotler, Philip <br/><br/>
Marketing for nonprofit organizations 
Philip Kotler 
 - Englewood Cliffs, N.J.:  Prentice-Hall,  1974 
 - xi, 436 p. :  illus. ;  24 cm. 
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>0135560845 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Corporations, Nonprofit--Marketing<br/>Corporations, Nonprofit--Marketing--Case studies