Webster, Frederick E. <br/><br/>
Marketing for managers / 
by Frederick E. Webster, Jr. 
 - New York :  Harper & Row,  1974. 
 - xii, 324 p. :  ill. ;  24 cm. 
<br/><br/>Bibliography : p. 315-318. 
<br/><br/><label>ISBN: </label>0060469714 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.<br/>Marketing.