Levitt, Theodore,  1925-. <br/><br/>
Marketing for business growth / 
Theodore Levitt. 
 - 2nd. edition. 
 - New York :  McGraw-Hill Book,  1974. 
 - 266 p. ;  23 cm. 
<br/><br/> First ed. published in 1969 under title: The marketing mode. 
<br/><br/><label>ISBN: </label>0070374155 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.