Bonoma, Thomas V. <br/><br/>
The Marketing edge :  making strategies work / 
Thomas V. Bonoma. 
 - New York :  Free Press,  1985. 
 - 241 p. :  ill. ;  24 cm. 
<br/><br/><label>ISBN: </label>0029042003 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.