TY  - BOOK
AU  - Hisrich,Robert D.
AU  - Peters,Michael P.
TI  - Marketing decisions for new and mature products: planning, development, and control 
SN  - 067520092X
PY  - 1984///
CY  - Columbus
PB  - Charles E. Merrill Publishing Company
KW  - Product management
KW  - New products
N1  - Includes bibliographies and index
ER  -