Hisrich, Robert D. <br/><br/>
Marketing decisions for new and mature products  planning, development, and control / 
Robert D. Hisrich and Michael P. Peters. 
 - Columbus :  Charles E. Merrill Publishing Company,  1984. 
 - 424 p. :  ill. ;  26 cm. 
<br/><br/>Includes bibliographies and index. 
<br/><br/><label>ISBN: </label>067520092X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Product management.<br/>New products.