TY  - BOOK
AU  - Cravens,David W.
AU  - Hills,Gerald E.
AU  - Woodruff,Robert B.
TI  - Marketing decision making: concepts and strategy 
SN  - 0256017999
PY  - 1976///
CY  - Homewood, Ill.
PB  - R. D. Irwin
KW  - Marketing
KW  - Decision making
KW  - Marketing management
N1  - Includes bibliographical references and index
ER  -