Cravens, David W. <br/><br/>
Marketing decision making :  concepts and strategy / 
David W. Cravens, Gerald E. Hills, Robert B. Woodruff. 
 - Homewood, Ill. :  R. D. Irwin,  1976. 
 - xviii, 781 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0256017999 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Decision making.<br/>Marketing management.<br/>Marketing.