Bell, Martin L. <br/><br/>
Marketing, concepts and strategy / 
Martin L. Bell. 
 - 3rd ed. 
 - Boston :  Houghton Mifflin,  1979. 
 - xvi, 595 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0395265037 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Marketing management.