Rodger, Leslie W. <br/><br/>
Marketing concepts and strategies in the next decade / 
edited by Leslie W. Rodger. 
 - London :  Associated Business Programmes Ltd.,  1973. 
 - 248 p. :  ill. ;  24 cm. 
<br/><br/>Bibliography : p. 236-238. 
<br/><br/><label>ISBN: </label>3042917801 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.