Delozier, M. Wayne. <br/><br/>
The marketing communications process / 
by M. Wayne DeLozier. 
 - New York :  McGraw-Hill,  1976. 
 - xii, 324 p. :  ill., facsims ;  25 cm. 
<br/><br/><label>ISBN: </label>0070163022 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication in marketing.