TY  - BOOK
AU  - Holden,Peter
TI  - Marketing communications in the pharmaceutical industry
SN  - 1870905385
PY  - 1992///
CY  - Oxford
PB  - Radcliffe Medical Press
KW  - Pharmaceutical industry
KW  - Great Britain
KW  - Communication systems
KW  - Drugs
KW  - Marketing
ER  -