Marketing communications in the pharmaceutical industry 
edited by Peter Holden ; foreword by Jan Leschly 
 - Oxford :  Radcliffe Medical Press,  1992. 
 - 149 p. :  ill. ;  24 cm. 
<br/><br/><label>ISBN: </label>1870905385  RM142.24 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Pharmaceutical industry--Communication systems.--Great Britain<br/>Drugs--Marketing--Communication systems.--Great Britain