TY  - BOOK
AU  - Hoouston,Michael J.
AU  - Lutz,Richard John
ED  - American Marketing Association.
ED  - American Marketing Association. Educators Conference
TI  - Marketing communications: theory and research 
T2  - Pcoceedings series / American Marketing Association
SN  - 0877571775
PY  - 1985///
CY  - Chicago
PB  - American Marketing Association
KW  - Communication in marketing
KW  - Congresses
ER  -