TY  - BOOK
AU  - Crane,Edgar
TI  - Marketing communications: decision-making as a process of interaction between buyer and seller 
SN  - 0471184012
PY  - 1972///
CY  - New York
PB  - Wiley
KW  - Marketing
KW  - Decision making
KW  - Advertising
N1  - Bibliography : p. 471-490
ER  -