Crane, Edgar. <br/><br/>
Marketing communications :  decision-making as a process of interaction between buyer and seller / 
Edgar Crane. 
 - 2nd ed. 
 - New York :  Wiley,  1972. 
 - 499 p. :  ill. ;  26 cm. 
<br/><br/>Bibliography : p. 471-490. 
<br/><br/><label>ISBN: </label>0471184012 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Decision making.<br/>Advertising.