Smith, P. R. <br/><br/>
Marketing communications :  an integrated approach / 
P. R. Smith. 
 - London :  Kogan Page,  1993. 
 - 403 p. :  ill. ;  24 cm. 
<br/><br/><label>ISBN: </label>0749407751 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication in marketing.