Webster, Frederick E. <br/><br/>
Marketing communication :  modern promotional strategy / 
by Frederick E. Webster, Jr. 
 - New York :  Ronald Press Co.,  1971. 
 - viii, 694 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication in marketing.<br/>Advertising.