The marketing book / 
edited by Michael J. Baker. 
 - London :  Published on behalf of the Institute of Marketing by Heinemann,  1987. 
 - 441 p. :  ill. ;  25 cm. 
<br/><br/>Includes indexes. 
<br/><br/><label>ISBN: </label>0434900842 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.