Richardson, John I. <br/><br/>
Marketing Australian travel and tourism :  principles and practice / 
John I. Richardson. 
 - Melbourne :  Hospitality Press,  1996. 
 - 377 p. :  ill. ;  25 cm. 
<br/><br/>Includes bibliographical references : p. 358-364. 
<br/><br/><label>ISBN: </label>1862504628  RM156.84 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Tourist trade--Marketing.--Australia<br/>Travel--Marketing.