McDonald, Malcolm. <br/><br/>
The marketing audit :  translating marketing theory into practice / 
Malcolm H. B. McDonald. 
 - Oxford :  Butterworth-Heinemann,  1991. 
 - vii, 268 p. :  ill. ;  24 cm. 
 - The Marketing series .
<br/><br/><label>ISBN: </label>0750617063 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing audits--Problems, exercises, etc.