Adler, Roy D.

Marketing and society : cases and commentaries / Roy D. Adler, Larry M. Robinson, Jan E. Carlson. - Englewood Cliffs, N. J. : Prentice-Hall, 1981. - 502 p. ; 22 cm.

Includes index.

Bibliography : p. 477-494.

0135570743 pbk.


Marketing--Social aspects--United States--Case studies.