Jefkins, Frank William. <br/><br/>
Marketing and PR media planning / 
Frank Jefkins. 
 - New York :  Pergamon Press,  1974. 
 - viii, 272 p. ;  22 cm. 
<br/><br/>Bibliography : p. 247-248. 
<br/><br/><label>ISBN: </label>008018085X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Public relations.<br/>Advertising media planning.