Marcus, Burton H. <br/><br/>
Marketing analysis and decision making / 
Burton H. Marcus, Edward M. Tauber. 
 - Boston :  Little Brown & Co.,  1979. 
 - xxiii, 368 p. :  ill. ;  23 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Marketing management.