Kotler, Philip. <br/><br/>
Marketing an introduction / 
Philip Kotler and Gary Armstrong. 
 - 4th. ed. 
 - Upper Saddle River, N. J. :  Prentice-Hall,  1997. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0132527103  RM168.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.