Zikmund, William G. <br/><br/>
Marketing / 
William Zikmund, Michael D'Amico. 
 - 3rd ed. 
 - New York :  Wiley,  1989. 
 - 694 p. :  ill. ;  27 cm. 
<br/><br/>Includes index. 
<br/><br/><label>ISBN: </label>0471631094 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.