D'Amico, Michael. <br/><br/>
Marketing / 
William G. Zikmund and Michael d'Amico. 
 - 4th ed. 
 - St. Paul, Minn. :  West Publishing,  1993. 
 - 797 p. :  ill. ;  26 cm. 
<br/><br/><label>ISBN: </label>0314011323 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.