Marketing :  theory and practice / 
edited by Michael J. Baker. 
 - London :  MacMillan,  1976. 
 - viii, 177 p. ;  20 cm. 
<br/><br/> Includes notes, references and index. 
<br/><br/><label>ISBN: </label>0333198204 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.