TY  - BOOK
AU  - Busch,Paul S.
AU  - Houstin,Michael J.
TI  - Marketing: strategic foundations 
T2  - The Irwin series in marketing
SN  - 0256028435
PY  - 1985///
CY  - Homewood, Ill.
PB  - Richard D. Irwin
KW  - Marketing
ER  -