Busch, Paul S. <br/><br/>
Marketing :  strategic foundations / 
Paul S. Busch, Michael J. Houston. 
 - Homewood, Ill. :  Richard D. Irwin,  1985. 
 - 881 p. :  ill. ;  23 cm. 
 - The Irwin series in marketing .
<br/><br/><label>ISBN: </label>0256028435 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.