Skinner, Steven J. <br/><br/>
Marketing / 
Steven J. Skinner. 
 - 2nd ed. 
 - Boston :  Houghton Mifflin,  1994. 
 - 750, 49 p. ;  col. ill. ;  26 cm. 
<br/><br/><label>ISBN: </label>039562147X  RM173.81 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.