Solomon, Michael R. Marketing : real people, real choices / Michael R. Solomon, Elnora W. Stuart. - Upper Saddle River, N. J. : Prentice-Hall, 1997. - 774 p. : ill. ; 28 cm. Includes bibliographical references and index. ISBN: 0205152066 RM201.60 Subjects--Topical Terms: Marketing--Vocational guidance.