Assael, Henry. <br/><br/>
Marketing :  principles & strategy / 
Henry Assael. 
 - Chicago :  The Dyden Press,  1990. 
 - 739 p. ;  25 cm. 
<br/><br/><label>ISBN: </label>0030166225 (hbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.